Strategic Advantage


We are:   

  1. BulletA full service, boutique marketing research firm;    

  2. BulletExperienced with a broad range of therapeutic areas, healthcare stakeholders & research approaches;

  3. BulletCurious researchers who relish the analytical process;

  4. BulletAlways focused on identifying opportunities for your product;

  5. BulletHands-on project directors who handle all aspects of a study; and

  6. BulletComfortable working with pharmaceutical companies of all sizes with an emphasis on small- to mid-cap companies.


healthcare marketing research & analytical consulting

Primary Research Expertise:

  1. BulletProduct Concept Studies

  2. BulletTracking & Usage

  3. BulletDetail Feedback                   

  4. BulletIssues Studies

Consulting Services:

  1. BulletMarket Assessments

  2. BulletIssues Analyses


  1. BulletPharmaceuticals

  2. BulletMedical devices

  3. BulletRelated healthcare topics

Give us a call.  We would be happy to discuss a potential project or tell you more about what we do.

Frank McBride

O: 919.969.1112

Lorraine Belden McBride

O: 919.969.1101